Leadership/Account Management
The best way I’ve found in many years of client acquisition/growth to develop business is to BE excellent, to serve client needs as if they are my own, and to deliver on what they say they need alongside what may serve their needs even better than they can imagine or articulate.
For whatever product or service I’ve sold to clients that amounted to millions of dollars in client revenue in different industries, I didn’t stop at client acquisition, I served on the teams that serviced the clients I acquired. That took me through learning about electronic hardware, software, filmed entertainment products, bicycles, energy utilities, and pizza crust. And with that study, I found the nuggets of value to billions of consumers worldwide, to hundreds of clients, and to the teams of people whose careers I had the pleasure of nurturing.
I’ve managed thousands of creative marketing projects (B2B &B2C), and my peers voted me the best at it 8 times. What makes me an adept AE is advocating for my clients and my internal team in tandem.